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  • What is Rainbow Capitalism?

      Yellow and red lighted building during night time Louisville Business First interviews Spencer Jenkins of Queer Kentucky and LPF Board Member Xian Brooks about rainbow capitalism. "Pride-related marketing has exploded in the years following the U.S. Supreme Court’s decision to legalize gay marriage in 2015," writes Haley Cawthon, and "it’s usually what drives corporate sponsorship dollars that keeps organizations like [Queer Kentucky] afloat and increases visibility on a national scale." The article has suggestions for businesses that want to go beyond appearances and be real allies.